Social Networking and Information Systems Research Paper

Social Networking and Information Systems - Research Paper Example As the research declares the use of social networking sites have increased substantially for the last decades; thus, it serves a number of purposes, but the three main roles stand out as common across all sites. One of the functions or purposes of social networking is to maintain and strengthen existing social ties or creating new social connections. The major purpose of using social networking sites is to communicate and strengthen relationships with friends, families or relatives across the globe. Johnson argues that social networking sites have morphed into mainstream techniques for teens, adults and companies to exchange information about themselves through sharing pictures, videos, sharing interests and private messages. As the essay stresses social networking sites have not only enabled friends, families and relatives to connect in time and space but also enabled business entities to communicate easily about their products and services they offer to customers in the market. Companies post their products on social networking sites and others have their profiles, thus they upload their content, which are in turn shared across the social network connections. This is vital because it has boosted the business growth of many companies because they are able to advertise their products and services effectively; thereby, reaching many customers across the globe efficiently. Many social network sites permit users to mark content as public or confidential, while others permit them to tag content. Others social tools such as YouTube allow users to upload unlimited amount of content and users are always allowed to upload interesting contents, which are generally publicly accessible from the profile page of the u sers. Social sites such as LinkedIn are among of the significant sites for recommending and organizing the content uploaded by users. This site has become commonly used for job seekers and