Tobacco Advertisement and Promotion-Free-Samples for Students

Question: To what extent should tobacco companies be allowed to advertise their products in the media? Answer: To what extent should tobacco companies be allowed to advertise their products in the media? Thesis Statement 1: Tobacco advertising has a relatively weak force in affecting smoking behaviour Sub-theme 1A: The advertising has limited ability to affect customer decision making Sub-theme 1 B: The current expenditures on the advertisement are focussing on promotions and not upon designing effective content which provides a clear anti-smoking message to the target section of audience Thesis statement 2: Tobacco advertisement does not increase total tobacco consumption Sub-theme 2 A: Corporate focus is only upon maintaining market share Sub-theme 2B: Tobacco is a mature market and advertisement and market promotions affect the growth of existent products little Thesis statement 3: The Tobacco industry does not target, study or track youth smoking Sub-theme 3A: The advertisement are focused only on a specific target population Sub-theme 3 B: The advertisements do little effort to use individual customer experiences in educating the wider section of audiences regarding the negative consequences of smoking tobacco The tobacco manufacturers in the respective industry spend huge amount of money on advertising their product. The tobacco companies use advanced mode of marketing in order to communicate with the target customer. The tobacco companies even use the face of celebrity, which is mainly aimed to glorify the smoking habits among people. As mentioned by Bansal-Travers et al. (2014), the tobacco marketing promotional campaigns are focused open brand awareness rather than customer awareness. The current studies will aim to discuss the extent to which the tobacco companies should be allowed to advertise their product in commercial social media. The over-consumption of tobacco product is one of the root cause of some of the public health issues. The World Health Organization has issued a framework to ensure a high level of awareness is generated among the public especially the younger generation, by providing essential information related to the negative effects of over-consumption of tobacco (Liang et al., 2015). According to Bansal-Travers et al. (2014), the commercial advertisement is believed to have a significant impact on the decisions taken by target section of customer for purchase of tobacco products. As the use of tobacco smoking had been glorified by famous personalities in media and public platform, it produces significant impact on the lifestyle of young generation. This is one has a serious impact on the health of the young people, which is reflected during their adulthood stage (Liang et al., 2015). However, this view is contradicted by a school of thought which explains that tobacco is a mature product and the advertising strategies can an only affect the sales of a newly launched product over the already existing ones. There is another counter idea that is related with promotion of tobacco products. In the modern day due to high levels of health awareness, is the ethical duty of every tobacco company to provide information about the negative impact of tobacco consumption. As p er a school of though the advertisement or marketing gimmicks are used by the tobacco companies only to increase their market share and has little educational concerns, which could reduce the addiction to smoking within people. This can generate high level of health awareness among the young people which will encourage tthem to take decision to reduce smoking (Goldberg, Davis Okeefe, 2006). With sufficient transparency and educational initiatives by the tobacco companies, the approach of people regarding the use of the tobacco products could be altered. Sinha (2014), has mentioned the fact that the tobacco advertising seems to have minimum impact in adding to the total number of smokers. This is mostly due to the fact that people with high level of health consciousness are not easily influenced by the promotional strategies implemented by tobacco companies. Additional factors like the cultural background of an individual also play significant impact in dealing with the lifestyle and food habits that are incorporated from an early period. Hence, for certain group of population, the tobacco advertisement does not cause any form of initiation smoking habit among the youths. It is therefore not possible for the tobacco company to target certain group of population, while they are implementing promotional strategies. The unique style of advertisement is believed to major theme that is incorporated in marketing strategy for the tobacco company. Due to higher level of legal restrictions on tobacco advertisement, the platform of Marketing C ommunication for Tobacco Company is limited. A special warning message has to be compulsorily associated with every tobacco advertising campaign. This is also the major trends that are incorporated into the ideas of the tobacco industry and the promotional strategies (English, Hsia Malarcher, 2016). From 1994 to 2004, the total expenditure of advertising in the tobacco industry is estimated to be 215 billion dollars, which roughly estimated to be about 9 million dollars per day. Most of these spending is limited to the advertisement in the print and electronic media in the forms of newspaper and television platforms (Liang et al., 2015). It can, therefore, be said that the revenue generated from the advertisement of the tobacco industry is one of the major sources of global economic progress. This is associated with the fact that the tobacco industry has been able to make full use of the growing opportunity for public media, which is mainly through that digital platform. On the other hand, it is important to focus upon the statistical fact that tobacco is the single largest cause of all types of preventable deaths that occur at the global scale (Goldberg, Davis Okeefe, 2006). Nevertheless, the advertisement campaign of the tobacco companies has been able to affect only 12% of t he youths at the global scale (Liang et al., 2015). The issue of health awareness is one of the major ideas that are related to the promotional campaigns of the tobacco products. It is ethical and legal duty of every tobacco selling company to raise the awareness level of the customers about the negative consequence of using tobacco. This is highlighted in the form of using detail picture and information about the health hazards. Another idea related to the use of tobacco products is associated with the fact that promotional campaigns are glorified by using famous personalities as brand ambassador of the tobacco brands. This is believed to have higher level of impact on the lifestyle habits of the youths. It is therefore essential for the tobacco companies to maintain higher level of restrictions by filtering the content of advertisements associated with the use of the tobacco products. Further restrictions have to be implemented in a form that will not allow the advertisement to get published on a mass commercial scale. References Bansal-Travers, M., Fong, G. T., Quah, A. C., Sansone, G., Pednekar, M. S., Gupta, P. C., Sinha, D. N. (2014). Awareness of pro-tobacco advertising and promotion and beliefs about tobacco use: Findings from the Tobacco Control Policy (TCP) India Pilot Survey. Journal of epidemiology and global health, 4(4), 303-313. Doi:org/10.1016/j.jegh.2014.05.001 English, L. M., Hsia, J., Malarcher, A. (2016). Tobacco advertising, promotion, and sponsorship (TAPS) exposure, anti-TAPS policies, and students' smoking behavior in Botswana and South Africa. Preventive medicine, 91, S28-S34. Doi: https://doi.org/10.1016/j.ypmed.2016.01.014 Goldberg, M. E., Davis, R. M., Okeefe, A. M. (2006). The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses. Tobacco control, 15(suppl 4), iv54-iv67. Doi: 10.1136/tc.2006.017947 Liang, Y., Zheng, X., Zeng, D. D., Zhou, X., Leischow, S. J., Chung, W. (2015). Exploring how the tobacco industry presents and promotes itself in social media. Journal of medical Internet research, 17(1). Doi: 10.2196/jmir.3665