Marketing Smoke Out Essay

Many products wargon been sold in the market offering to stop a smoker from sess. However, many of these products have failed. The main reason is that the body has been addicted to nicotine. Thus, the body craves for a stick and a stick and a stick and a stick and so on and so forth of cigarette to quench the bodys desire for the deadly nicotine. The following paragraphs explains how the new-fashioned product scum bag out testament finally fill the smokers desire to stop their smoking habit dead in its tracks.a. What is the product name? Describe the product. 2 pts.The new product is smoke out. The product looks like a realistic cigarette stick. At one end of the cigarette has drawn to look like it has been lighted. And, at the other is a cigarette butt that feels like the real cigarette but. The cigarette butt which enters the smokers mouth has been filled with medical specialty. This medicine tastes and smells like a real cigarette smoke. However, The best advantage about th is cigarette is that the smoker does not cut his habit of smoking entirely. For, he continues to smoke the smoke out in auberge to comply with his habit of smoking. Only, this time, a non smoking medicine is swallowed by the cigarette and cigar smokes that smells and tastes like smoke but the medicine actually mixes with the smokers origination and neutralizes the nicotine that is already in the smokers body. For, nicotine is an addictive chemical that sparks the human bodys craving to smoke another cigar or cigarette. For, many mint have developed this smoking habit many years back. And they feel that stopping the smoking habit is a gargantuan task (Michman, Mazze & Greco, 2003, p. 1).B1. Explain how you are particleing the market. 5 pts.The market segment is the smoking public. This segment includes people who smoke from the earliest possible age to the oldest possible age. Also, this segment includes all the male and female sexs. Likewise, this segment includes all smokers i n the all economic classes. Meaning the low, the rich, the averagely rich and the extremely rich and buy this new product out in the market called dummy out. In addition, this product allow be sold to people of all religions. This product will zoom in to the African American customers, the White Americans, the Americans of European descent, the Americans of East Asian descent, the Americans of East. Likewise, the market segment will include the Mexicans, the Canadians, the South American descent. The above segment will be implemented in order not be branded as a discriminator of customers.This segment will first be test piloted in the Los Angeles, atomic number 20 area in January of 2008. This will continue until March of 2008. Next, the second phase of the product launch of gage out the product will be launched in June of 2008 if the test present will produce enough profits to merit continuing to the next phase. However, if the results of the first phase in Los Angeles Califo rnia will not be winnerful beca ingestion the sales generated will not exceed the total amount of marketing expenses, the administration expenses and the cost of raw materials, direct labor and factory overhead in producing the Smoke out product (Michman, Mazze & Greco, 2003, p. 1).B2. Why did you choose this method of customer segmentation? Be specific. 2 pts.This market segmentation give the best results at lesser expenses. For, the companys selling only in the Los Angeles market is similar to injecting a new dose into rats as guinea pigs to determine if the do drugs will cure cancer or eliminate diabetes. This is the first phase of the market segmentation in the drug manufacturing and selling business. And, this phase one will now move on to phase 2 of the experimentation if the drug test shows that the drugs will be cure the cancer or diabetes in the rats. However, the drug testing will not continue to phase two of the medical experimentation if the drug does not cure the can cer or diabetes. Obviously, phase two will continue if the drug shows that the drug can cure cancer and diabetes in rats. The phase of this drug experiment is injecting the cancer and or diabetes -curing drug on humans who have cancers and diabetes (Michman, Mazze & Greco, 2003, p. 24).Thus, the phase two will no push through if the Los Angeles, California test pilot segment will show that people abhor the product and the costs and expenses to produce the Smoke out will be higher than the revenues generated from selling the smoking habit buster product. For, there is a very high probability that this smoke busting product will not generate net profits if the Smoke out product will not generate net profits in the Los Angeles test pilot area within the three month test period (Michman, Mazze & Greco, 2003, p. 53).c. Who is the channelize market?The target market, which is phase 1 (Los Angeles, California) has been chosen because it mimics many states within the United States. Thus, w hatever will be the financial findings in this test pilot area will give a high probability of what will happen when the product is finally launch all over the United States and all countries around the world. Meaning, California has people in the fire hazardous forests. Los Angeles is the home to the rich where Rodeo Drive located and the Beverly Hills area where the rich take up their residences. It also has its share of poor people living in .. It also has its share of the lesbians and gays. Los Angeles has its share of Asians, African Americans, Europeans, South Americans and other races. It has also different religions inside its boundary. It has also both males and females resembling the gender population of other states. It has its own share of smokers just like the smoking population of the other states within the United States (Moschis, 1994, p. 6).For Los Angeles represents the very best of America which includes Beverly Hills and Malibu and the bruise of America. The wor st of Los Angeles includes the gang wars and day to day violence in the streets. Also, the Los Angeles population is most populated by African Americans, Latinos and native Americans since 1781. Los Angeles is well known for its better-looking weather most of the year. The cost of living here is also high but not too high for the average wage American (Collier, 2002). Thus, the success of Smoke out in Los Angeles will have a high probability of being a success when it is marketed to the entire United States segment (Moschis, 1994, p. 10).d. What are your products benefits to the target market? 4 pts.The product will give the smoker the feeling that he is smoking. Thus the does not literally cut his smoking habit. What happens is that the medicine f employ into the Smoke out will slowly neutralize the nicotine that has been piled up for many years in the smokers blood and lungs. The smokers will lose their crave for smoking without even a sweat because it is the medicine that neutra lizes the bodys craving for addiction for nicotine (Moschis, 1994, p. 90).e. At what price will your product be introduced? Why? 4 pts.The price will be $century. This price is based on the simple reason that a soulfulnesss health cannot be equated to cash. For a persons carriage is priceless. Also, the cost of the Smoke OutIs surely lesser than if the smoker will be operated in the hospital for lung cancer and high blood which is one of the side effects of smoking for many years (Moschis, 1994, p. 123).f. What pricing system are you using? Why? 4 pts.The pricing strategy used is the cost plus profit pricing. For, a business has to generate revenues that will exceed the total amount of costs and daily operating expenses of marketing the Smoke out product (Abdallah, 2004, p. 48).g. What objectives will be accomplished by using this strategy? Be specific. 5 pts.The objectives that will be accomplished by this strategy are To know if the people will buy the product. To know if enoug h people will buy the product so that the revenues from sales willbe more than the total costs and expenses of producing and marketing the Smoke outproduct launch. To generate findings from a test pilot launch so that results will be known at a earlierstage of the product life cycle (Moschis, 1994, p. 93).h. Why is the product worth this price? 2 pts.As discussed above, a persons life cannot be equated to money for it is priceless. Thus, the $100 selling price of the product will not be noticed when the product is marketed as best product to stop smoking without even trying.i. Identify and explain what prices you should charge at each stage of the PLC? 12 pts.I will use the same $100 selling price at each stage of the product life cycle. The reason is plain and simple. A persons life is worth more than $1,000,000 and $100 is just a trickle from a persons monthly salary. Thus, if the product will be bought with price of $100 which is very very very low and affordable.